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Establishing myself as a consultant in the development and expansion of marketing strategies covering advertising campaigns for domestic and international organizations, advertising agencies and independent advertisers. I possess an extensive and expert knowledge on digital and printed graphic design software’s, targeted in introducing a concept/product for commercial intentions. As a mature individual I am able to equally dedicate my energies to my professional and family centers.


* Iberoamericana University – Studies Accented: Visual Arts, Mexico City (08/03 - 08/06)

* Iberoamericana University BA Graphic Design, Mexico City (08/98 - 05/06)

* Tecnologico de Monterrey University - Engineering Electronics & Comms., Mexico City (08/98 - 05/2000)

Professional Experience

Sr. Brand Designer

AltaMed Health Care Services - Los Angeles, CA (08/2017 - Current)

* Designed, concept and content development for business partners, corporate and marketing campaigns focused on health care system 

  network, clinics and senior care programs. 

* Developed printed and media design (TV content, screen savers, email blast, newsletters, advertising and collateral).

* Designed of national prevention campaigns and crucial medical staff and first responders’ communication: (COVID-19, HIV, and Cancer).

Graphic Design Manager

Design & Development Institute - Weslaco, TX. (09/2014 - 06/2017)

* Main Clients: Home Depot and Lowe's

* Responsible for all image and marketing materials of the company's brands. (Concepts, displays and product design)

* Lead and development of printed and media design (Packaging, advertisings, brochures, Marketing presentations, videos, websites, etc.)

* Developed new visual concepts to the product's showroom and interior office design for the new headquarters 

* Websites management:,

Advertising Manager

Mercado Machinery - Mexico City / Rockford, IL. (03/2012 - 09/2014) 

* Main Clients: Accurpress, Murata, MG, Hankwang, Hypertherm, OTC, Piranha, and SOCO

* Responsible for all image and marketing materials of the company in Mexico and U.S. 

* Developed of advertising campaigns and product marketing with focus on CNC machinery for Metal Industry. (CRM, Sales Team Management)

* Director of printed and media design (flyers, billboards, advertisings, promotional products, banners, brochures, videos and website)

* Image and production for Mercado Machinery's booth and its official distributors at Fabtech MetalForm Expo

* Website management:


Sr. Graphic Designer

Teleton Foundation / Children Rehabilitation Center - Mexico City (08/2007 - 02/2012)

* Corporative Image focus on graphic design solutions marketing advertisement, TV spots, TV national event image, openings,

   first stone and fundraising massive events production

* Advertisement for Teleton National Campaign (15 Children Rehabilitation Centers across national territory)

* Experience in model, product and press photography and retouch

Sr. Graphic Designer

Steren Electronics - Mexico City (12/2006 - 07/2007)

* Client: Walmart and Home Depot Mexico

* National line of electronic products packaging redesign. Product lines included: video, audio, telephone and components

* Bulk products packaging design, blisters designs, bubbles technique and POP


Graphic Designer

Artestampa - Mexico City (02/2004 - 04/2005)

* Direct customer interaction while establishing design requirements and printing systems

* Development and creation of corporate graphic design (advertisement, flyers, logos, sales line items, etc.)

Accomplished Corporate Coordinated Projects 

*AltaMed’s My Vote My Health – Go Out to Vote California campaign (2019, 2020, 2021)

*AltaMed’s Census California campaign (2020)

*AltaMed’s COVID-19 prevention campaign / Medical staff and first responders’ communication, U.S. (2019)

*Designed AltaMed Cervical Cancer Campaign "Glow Healthy", U.S. (2019)

* Designed AltaMed HIV Campaign "Free To Be", U.S. (2018)

* Home Depot and Lowe's Ceramic Industry Image - Glacier Bay, Project Source, AquaSource and Jacuzzi toilets packaging on retail and websites

* Designed and developed new sinks bay and standalone display proposal. - Home Depot, U.S. and Mexico (2016)

* Designed and developed 11 prototype sinks, vanity top, and counters - Home Depot, U.S. and Mexico (2016)

* Head Hunters International events image management in Miami, Houston, Spain and Japan (2012)

* Internal Image of 15 Teleton Children Rehabilitation Centers nationwide Mexico (2007-2010)

* Golf Teleton Championship Fundraising Event image development in 6 states of Mexico (2007-2010)

* ORITEL Image (Organización Internacional de Teletones) based on 13 Latin American countries. (Aug/2009)

* Website based advertisement projects for Mitsubishi Motors, SEAT Mexico, RedBull, among others (2005)

* Design of book "Pueblos Indígenas"; Government Secretary. (Artestampa 2005)

* IVONNE, IVE. Spring-Summer sales catalogues designs and advertisement image nationwide (2004)


* Contemporary Art Clio Award nominee, MvVO Ad Art Show, NYC 2022

* MvVO Advertising Art Show art exhibitor, World Trade Center NYC 2022

* The Other Art Fair Los Angeles artist exhibitor (03/2019, 03/2021, 03/2023)

* Communications and Arts Magazine Awards National Awareness Campaign participation “Free to Be” HIV (2018)

* Awarded Prototype Patent Packaging Project - Home Depot / Lowe's U.S. (Sep, 2016)

* Awarded Web Design ADOBE Macromedia certificate (04/2012 – 09/2012)

* Awarded Graphic Design course certificate at Guggenheim & MoMA Museum New York. (03/2009)

* Awarded Nominee for the XVI Quorum Awards Mexico 2006, Palacio de Bellas Artes. Mexico. Cat: Illustration

* Awarded 1st Place Award by Iberoamericana University - Best Graphic Designer. Mexico (2005)

* Acknowledgement on design competition for Magazine Vertigo - Franz Mayer Museum. Mexico (2004)

* Awarded Honorable Mention for Ernesto Meneses Foundation Logo competition, Mexico (2002)

* Awarded 3rd place - Arts Fest ITESM CCH. Mexico, Chiapas (2000)

Skill Sets

Language: Spanish Native / English Advanced

Software Proficiency: Adobe Suite: Illustrator, Photoshop, InDesign, After Effects, Microsoft Office.

Outside Interests

* Interest and experience on art, painting, sculpture and photography.

Professional References

Kelly Roberts, Brand Director - AltaMed Health Care Services. T: (323) 765 6693 E: 

Clayton Evans, Project Manager - Design and Development Institute. T: (956) 975 1993 E: 

Anna Delgado, General Manager - Mercado Machinery. T: (815) 226 3183  E:

Rick Richardson, Sales Manager - Metamation Inc. T: (949) 616 4674 E:

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