Objective
Establishing myself as a consultant in the development and expansion of marketing strategies covering advertising campaigns for domestic and international organizations, advertising agencies and independent advertisers. I possess an extensive and expert knowledge on digital and printed graphic design software’s, targeted in introducing a concept/product for commercial intentions. As a mature individual I am able to equally dedicate my energies to my professional and family centers.
Education
* Iberoamericana University – Studies Accented: Visual Arts, Mexico City (08/03 - 08/06)
* Iberoamericana University BA Graphic Design, Mexico City (08/98 - 05/06)
* Tecnologico de Monterrey University - Engineering Electronics & Comms., Mexico City (08/98 - 05/2000)
Professional Experience
Sr. Brand Designer
AltaMed Health Care Services - Los Angeles, CA (08/2017 - Current)
* Designed, concept and content development for business partners, corporate and marketing campaigns focused on health care system
network, clinics and senior care programs.
* Developed printed and media design (TV content, screen savers, email blast, newsletters, advertising and collateral).
* Designed of national prevention campaigns and crucial medical staff and first responders’ communication: (COVID-19, HIV, and Cancer).
Graphic Design Manager
Design & Development Institute - Weslaco, TX. (09/2014 - 06/2017)
* Main Clients: Home Depot and Lowe's
* Responsible for all image and marketing materials of the company's brands. (Concepts, displays and product design)
* Lead and development of printed and media design (Packaging, advertisings, brochures, Marketing presentations, videos, websites, etc.)
* Developed new visual concepts to the product's showroom and interior office design for the new headquarters
* Websites management: www.namce-mx.com, www.villaescondidatx.com
Advertising Manager
Mercado Machinery - Mexico City / Rockford, IL. (03/2012 - 09/2014)
* Main Clients: Accurpress, Murata, MG, Hankwang, Hypertherm, OTC, Piranha, and SOCO
* Responsible for all image and marketing materials of the company in Mexico and U.S.
* Developed of advertising campaigns and product marketing with focus on CNC machinery for Metal Industry. (CRM, Sales Team Management)
* Director of printed and media design (flyers, billboards, advertisings, promotional products, banners, brochures, videos and website)
* Image and production for Mercado Machinery's booth and its official distributors at Fabtech MetalForm Expo
* Website management: www.mercadomachinery.com
Sr. Graphic Designer
Teleton Foundation / Children Rehabilitation Center - Mexico City (08/2007 - 02/2012)
* Corporative Image focus on graphic design solutions marketing advertisement, TV spots, TV national event image, openings,
first stone and fundraising massive events production
* Advertisement for Teleton National Campaign (15 Children Rehabilitation Centers across national territory)
* Experience in model, product and press photography and retouch
Sr. Graphic Designer
Steren Electronics - Mexico City (12/2006 - 07/2007)
* Client: Walmart and Home Depot Mexico
* National line of electronic products packaging redesign. Product lines included: video, audio, telephone and components
* Bulk products packaging design, blisters designs, bubbles technique and POP
Graphic Designer
Artestampa - Mexico City (02/2004 - 04/2005)
* Direct customer interaction while establishing design requirements and printing systems
* Development and creation of corporate graphic design (advertisement, flyers, logos, sales line items, etc.)
Accomplished Corporate Coordinated Projects
*AltaMed’s My Vote My Health – Go Out to Vote California campaign (2019, 2020, 2021)
*AltaMed’s Census California campaign (2020)
*AltaMed’s COVID-19 prevention campaign / Medical staff and first responders’ communication, U.S. (2019)
*Designed AltaMed Cervical Cancer Campaign "Glow Healthy", U.S. (2019)
* Designed AltaMed HIV Campaign "Free To Be", U.S. (2018)
* Home Depot and Lowe's Ceramic Industry Image - Glacier Bay, Project Source, AquaSource and Jacuzzi toilets packaging on retail and websites
* Designed and developed new sinks bay and standalone display proposal. - Home Depot, U.S. and Mexico (2016)
* Designed and developed 11 prototype sinks, vanity top, and counters - Home Depot, U.S. and Mexico (2016)
* Head Hunters International events image management in Miami, Houston, Spain and Japan (2012)
* Internal Image of 15 Teleton Children Rehabilitation Centers nationwide Mexico (2007-2010)
* Golf Teleton Championship Fundraising Event image development in 6 states of Mexico (2007-2010)
* ORITEL Image (Organización Internacional de Teletones) based on 13 Latin American countries. (Aug/2009)
* Website based advertisement projects for Mitsubishi Motors, SEAT Mexico, RedBull, among others (2005)
* Design of book "Pueblos Indígenas"; Government Secretary. (Artestampa 2005)
* IVONNE, IVE. Spring-Summer sales catalogues designs and advertisement image nationwide (2004)
Achievements
* Contemporary Art Clio Award nominee, MvVO Ad Art Show, NYC 2022
* MvVO Advertising Art Show art exhibitor, World Trade Center NYC 2022
* The Other Art Fair Los Angeles artist exhibitor (03/2019, 03/2021, 03/2023)
* Communications and Arts Magazine Awards National Awareness Campaign participation “Free to Be” HIV (2018)
* Awarded Prototype Patent Packaging Project - Home Depot / Lowe's U.S. (Sep, 2016)
* Awarded Web Design ADOBE Macromedia certificate (04/2012 – 09/2012)
* Awarded Graphic Design course certificate at Guggenheim & MoMA Museum New York. (03/2009)
* Awarded Nominee for the XVI Quorum Awards Mexico 2006, Palacio de Bellas Artes. Mexico. Cat: Illustration
* Awarded 1st Place Award by Iberoamericana University - Best Graphic Designer. Mexico (2005)
* Acknowledgement on design competition for Magazine Vertigo - Franz Mayer Museum. Mexico (2004)
* Awarded Honorable Mention for Ernesto Meneses Foundation Logo competition, Mexico (2002)
* Awarded 3rd place - Arts Fest ITESM CCH. Mexico, Chiapas (2000)
Skill Sets
Language: Spanish Native / English Advanced
Software Proficiency: Adobe Suite: Illustrator, Photoshop, InDesign, After Effects, Microsoft Office.
Outside Interests
* Interest and experience on art, painting, sculpture and photography.
Professional References
Kelly Roberts, Brand Director - AltaMed Health Care Services. T: (323) 765 6693 E: kroberts@altamed.org
Clayton Evans, Project Manager - Design and Development Institute. T: (956) 975 1993 E: clayton@riosofmercedes.com
Anna Delgado, General Manager - Mercado Machinery. T: (815) 226 3183 E: adelgado@mercadomachinery.com
Rick Richardson, Sales Manager - Metamation Inc. T: (949) 616 4674 E: rrsocal@gmail.com